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Trade Marketing

SILBO brand representation also involves market communications that the sales sector realizes in the segment of trade marketing and merchandising activities.

Intensive presence in the retail network enables us to efficiently and effectively implement a wide range of trade marketing initiatives and projects that, on the one hand, support our brands and, on the other hand, we offer our fellow citizens the opportunity to ensure their high quality and attractiveness through our personal experience product.

We conduct trade marketing activities as an integral part of market communications through which we generate demand for articles through promotions, tastings and carefully designed interactions with consumers. Together with merchandising activities which are implemented by combining the standards of brands, we represent our corporate standards - trade marketing offers the potential for maximum brand visibility at the point of sale.