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The company Zvečevo started operating as a factory "Stock cognac Medicinal" in 1921, producing spirits, to lease its plants to the Swiss company Nestlé, which in 1936 received a permit to begin production of chocolate and chocolate products. After 10 years, in 1946, production continued in the nationalized factory, and under the name "Zvečevo" it started operating in 1951.

Since then, he has been enriching his product range and creating the world's first chocolate with rice. It becomes recognizable by the Braco and Seka milk chocolates, the stuffed chocolates Samo ti i Volim te, the chocolates with Mikado rice, the chocolates with which one grew up.